January continues really strong ladies and we can barely keep up!! After the upcoming HM X Simone Rocha collaboration there was another announcement and you won’t have to wait long for this one!! This time, HM collaborated with the famous Jeans masters Lee Jeans for an amazing collection not just for womenswear but menswear and kidswear too!!!
HM focuses a lot on sustainability the past few years and their latest collaborations are a great example.
This collection is HMs first ever 100% recycled cotton jeans and the brand will also be sharing their LCA data (Life Cycle Assessment) on their website to further promote a more sustainable fashion approach.
The collection will be available next week (in the 28th) and of course it is expected to sell out really fast! So set your reminders people!!!!
(Photos taken from HM official)